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SAFARI PARK. BRAND IDENTITY

Branding



Safari Park

Safari Park is the zoo based in the south of Russia, where a unique collection of 250 species of exotic animals and birds is presented, numbering more than one and a half thousand individuals, 80% of which are listed in the Red Book. The peculiarity of the Safari Park is that all animals and birds are placed according to the zones in which they live: Africa, Asia, America and Australia. The first exhibit of the park was the Ara parrot presented to the current director Mario Aburmailekhom. This is where the idea of ​​creating a brand name came from.



Pictograms

Pictograms are built on the basis of circles of 4 radii and a line. The pictogram is colored in additional brand colors. The noise is then applied with the Stipple Shading Illustrator Brushes set to Multiply on the dark areas where shadows should be, and Lighten on the light areas to add volume.
The idea of ​​the poster is as follows: the animals and leaves are arranged as if they are looking out of the tropics, forming a resemblance to a window in the Safari Park. The main poster must have a logo and a website. Additional information may also be present (for example, for a themed holiday). At the same time, it is important to preserve the composition of the poster — leaves and animals around important information. The poster can be any animals from the zoo.






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Tatyana Kirichenko | @krechet_studio
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SAFARI PARK. BRAND IDENTITY
Published:

SAFARI PARK. BRAND IDENTITY

The Safari Park is located in the resort town Krasnodar. Park has an area of ​​ 385 square acres. It is covered with deciduous and coniferous for Read More

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